About SEDA Activate

SEDA Activate exists to bring sport to children in an interactive, safe and engaging environment.

We deliver inflatable programs, fan engagement activities and sports clinics. Our team are sports ready coaches who take pride in delivering industry leading quality and service. 


Originally known as ‘AMP IT UP’, SEDA Activate was created to provide school holiday program activities for young children. We soon expanded and began supplying paid staff to the AFL for the AFL Playground.

Our strong partnership with AFL Victoria brought our first AFL Footy Roadshow to Victorian Schools.  The introduction of both the AFL Playground and the AFL Footy Roadshow were extremely significant programs that influenced the future direction of SEDA Activate as we grew to also offer Fan Engagement and Event Staffing. The ability to provide young, engaged and experienced field staff for any sporting organisation became our greatest strength.

While the AFL Playground continues to grow steadily, the AFL Footy Roadshow has grown dramatically over the years from being able to deliver one school program per day in 2016 to three per day in 2020 and a constant rejuvenation of inflatable activities.

During this time, we have also expanded our inflatable options to provide robust and dynamic inflatable packages across a variety of sports to a broad range of organisations.   We now have inflatables across AFL, Cricket, Netball, Soccer and Basketball.

We look forward to continuing to engage with community and sporting organisations to meet their needs and enable energetic, safe and memorable events.


At SEDA Activate our values of Integrity, Innovation, Professionalism and Collaboration are at the core everything we do.

In addition to this, all SEDA Activate staff are committed to the qualities of Reliability, High personal standard, Honest and Fairness.

What sets us apart is the pride we take in our work and the expectations we have on our teammates.  We are responsible for our own actions and drive a professional standard that ensures the respect of others.  We treat each other with respect and hold each other to our values.


Our sporting inflatable packages offer a fun and non-competitive introduction to a range of sports, including AFL, Cricket, Basketball, Netball, and Football.

Our inflatable packages include set-up and management of activities by our qualified and lively sports coaches. Our inflatable packages are perfect for school sport clinics, local league sporting events, and community engagement events.

SEDA Activate can provide sports ready coach staff for a variety of events and occasions.

We are available to help with:

  • Community/Sport Club events
  • Community level coaching
  • Fan engagement
  • Family day activations
  • Sports clinic facilitation

SEDA Activate staff are passionate about sport and delivering fun and engaging experiences to young children. Our coaching staff have significant experience working in the sport and recreation industry. We guarantee our staff to be professional, engaging and reliable.

Enquire now to avoid missing out!